Actress Sydney Sweeney announced she’s selling her used bath water in soap form in a collaboration with Dr. Squatch. The personal care brand known for its humorous viral marketing campaigns recently teased the limited-run scent on social media.

In a joint Instagram post, the Madame Web actress penned, “You kept asking about my bathwater after the @drsquatch ad… so we kept it. Introducing Sydney’s Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater.”

The White Lotus performer is referencing an ad she appeared in for the soap brand that debuted in 2024. In the commercial, she is shown sitting in a bathtub appealing to “dirty little boys” for the skincare business.

She says in the advertisement: “Hello you dirty little boys. Are you interested in my body…wash.” Then, she pulls her right hand out of the water to show off a container of Dr. Squatch soap. “Well you can’t have it. Because this isn’t for boys, it’s for men.”

Afterwards, Sweeney goes on to discuss the product as an animation shows off various scents of the product. Several folks who responded to the advertisement praised Dr. Squatch’s marketing team for knowing their demographic. Others lauded the comedic tone of the video.

Sydney Sweeney’s bath water

According to Dr. Squatch, there were also several commenters who remarked that they wanted the bath water Sweeney sat in for the commercial. The company states that this persistent request was what prompted them to craft the special edition soap bars that retail for $8 a pop.

Moreover, Dr. Squatch states that only 5,000 of the bars containing the actress’ used bath residue will be sold. As per the brand’s product description, it contains a “perfect combination of the two best places on the planet.” Which, according to the company, is “the outdoors and Sydney Sweeney’s bathtub.”

In addition to the leftover dregs of washed-off human filth, the soap combines “pine, Douglas fir, and earthy moss. Sweeney said that the reason for Dr. Squatch’s decision to create the bar stemmed from popular demand.

“When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” NBC reported her as saying.

Brilliant bath water marketing?

Advertising outlet Marketing Dive cited the new Dr. Squatch scent as a testament to the personal care business’ devotion to innovative marketing. Sweeney has appeared as a “body wash Genie” for the male-focused grooming brand.

There’s something to be said about blatant sex and marketing, especially with men’s care products. Older readers may remember the Axe body spray commercials. In them, men spray the product on their bodies and they’re immediately assaulted by hordes of women.

Indeed there are throngs of heterosexual men who express they’re attracted to Sydney Sweeney. But getting guys’ guys salivating isn’t the only benefit of utilizing the actress to promote its soap according to Marketing Dive.

The outlet also stated that by recruiting Sweeney’s likeness, Dr. Squatch is also broadening its brand name. John Ludeke, Dr. Squatch’s vice president of marketing stated that Sweeney’s appeal to women is also undeniable.

“She’s not only a rising star, but someone who resonates across broad demographics. Especially with women who are often the ones purchasing grooming products for their male partners or kids.”

Ludeke continued, “We always want to be a meaningful contributor to culture, and having her personality drive this message for us through marketing is huge.”

Sweeney’s likeness + product messaging

While the brand relies heavily on humor driven marketing, it consistently highlights the benefits of its products. Namely, that it utilizes all-natural ingredients.

In its marketing, the company has pointed out many body washes approved by the FDA include ingredients that can also be found in detergents. There have been numerous pieces published online that argue directly placing these ingredients on one’s skin can be harmful.

In fact, this outlet compiled a list of different brands that purportedly exacerbate skin conditions.

That’s not to say, however, that Dr. Squatch’s marketing measures haven’t ruffled a few feathers. No Film School jokingly writes that the Sydney Sweeney bathwater soap will make “perverts rejoice.”

NBC wrote that some social media users referred to the soap idea as “disgusting.”

Sex sells…even for used bathwater soap (author’s thoughts)

Using sexuality to sell products isn’t a new phenomena. Herbal Essences once likened women finger-blasting themselves in the shower to shampooing and conditioning their hair.

Axe Body spray, which I think smells like something a counterfeit Ottoman carpet salesman from Paterson, NJ would wear, made bank off of sex. Was I embarrassed watching the commercials? Yeah, because the kind of person who thinks wearing that stuff is going to get them laid was probably dropped on their head as a kid.

And if it actually worked on someone, I’d imagine the kind of person you slept with would leave your pubic region looking like a Jackson Pollock painting. Or there was something severely wrong with them.

The idea of simping after an actress feels humiliating. And buying soap mixed with her bath water even more so. However, Dr. Squatch built an incredible brand, and I’ve heard nothing but good things from folks who buys the company’s products.

But as someone who eats, lives, and breathes paranormal research, it also got me thinking about black magic practitioners. There are a number of spells that purportedly utilize bodily secretions/fluids. It doesn’t seem like Sydney Sweeney needs any of that ethereal assistance to help her career.

She’s been able to nab roles in high profile movies and TV shows without issue. But there are probably some edgy folks who fancy themselves as dark lords that will buy the soap. And maybe use whatever bathwater residue in the bars to try and put a hex on the actress.

That is, if Dr. Squatch actually used her bath water in crafting it, which, according to the company, it seems like they have. If that’s the case, let’s hope there’s no reverse bath water spells underworld creepers are conjuring up.