Ultra launched in 2025 with a simple premise: to cover the heart of a story. Founded by veteran viral media writer Mustafa Gatollari and media entrepreneur Jane Sung, Ultra combines the fundamentals of journalism to the absurdity of the modern news cycle. 

Viral posts, trending news, conspiracy theories, comedic takes, and thoroughly cited opinion pieces compose the bulwark of Ultra’s coverage. Nothing is off the table, as long as there is evidence for it.